Sustainability starts with a goal to offer the best packaging options to your customer!
Are you ready to start your journey? Keep in mind that not all products can have a completely sustainable solution. Your goal is to deliver your product to the consumer, though your various sales channels, in "just manufactured" condition. In addition, your packaging should keep your product fresh while it is consumed.
Set Goals
What message does your company want to send your customer through your packaging choices?
Research
Conducting regular research into what is trending in packaging for your type of product is critical. You should review new trends at least quarterly. Know what your competition is doing and ask your customers what they want!
Sourcing
Sourcing is complicated and it helps to understand the various buying channels available in the packaging supply chain. Each option offers different benefits to your business to help you succeed!
Supply Chain
Managing your supply chain has become very important over the last couple of years with so many supply chain disruptions. Having a plan that clearly articulates your supply chain and alternative sources will ensure you can deliver your product to your customer!